LEGO DUPLO: How oversized bricks brought toddlers into LEGO
Introduced in 1969, LEGO DUPLO used bigger, safer bricks to let toddlers build like their older siblings. Its simple design, durability, and compatibility helped it become a first LEGO experience for generations.
- Oversized bricks that are safer for small hands and mouths
- Simple connection system that rewards trial and error
- Bright, high-contrast colors that appeal to young children
- Compatibility with standard LEGO bricks for later play
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